Overview
From Organic Darling To Paid Powerhouse
The brand had a loyal organic following but every paid attempt burned cash: broad targeting, one static creative set, and landing pages built for browsers instead of buyers.
We built interest stacks from their best customers, produced UGC-style video at volume, and paired each ad angle with a matching landing variant. Paid social went from write-off to the brand's most efficient channel in ten weeks.
- Services used: Social Media Marketing, Content, PPC Advertising.
- Timeline: 10 weeks from first shoot to scaled spend.
Approach
Challenge, Solution, Outcome
C
The Challenge
Strong organic love that never translated to paid efficiency; one creative set doing all the work.
S
The Solution
Customer-seeded audiences, weekly UGC batches, and landing pages matched to each hook.
O
The Outcome
4x ROAS on prospecting and a repeatable creative system the in-house team now runs.
