Overview
Same Budget Pressure, More Pipeline
A B2B software brand was spending heavily on Google Ads with little to show: broad match terms eating budget, duplicate auctions across campaigns, and no offline conversion imports — so smart bidding was optimizing toward junk leads.
We rebuilt the account around exact intent, piped qualified pipeline back into Google, and cut everything that couldn't prove itself. Spend fell 35% while sales-qualified conversions climbed.
- Services used: PPC Advertising, SEO, Content.
- Timeline: 8 weeks from rebuild to verified lift.
Approach
Challenge, Solution, Outcome
C
The Challenge
Runaway broad match, self-competing campaigns, and bidding algorithms fed on unqualified leads.
S
The Solution
Intent-tiered rebuild, offline conversion imports, and negatives mined weekly from search terms.
O
The Outcome
35% lower spend, higher SQL volume, and bidding that finally chases revenue.
