Overview
A Stalled Account, Rebuilt Around Creative
A growing DTC apparel brand had plateaued at 1.8x ROAS. Prospecting audiences were exhausted, creative hadn't refreshed in months, and reporting blended new and returning customers into one misleading number.
We split measurement by customer type, launched a weekly creative sprint, and rebuilt retargeting around margin-aware bids. Within one quarter, blended ROAS hit 4x with new-customer share up by half.
- Services used: PPC Advertising, Social Media Marketing, Content.
- Timeline: 12 weeks from audit to scaled results.
Approach
Challenge, Solution, Outcome
C
The Challenge
Fatigued creative, blended reporting, and prospecting that hadn't found a new buyer in months.
S
The Solution
New-customer measurement, twelve fresh hooks per week, and retargeting tiered by intent and margin.
O
The Outcome
4x blended ROAS, lower CAC on prospecting, and a creative library the brand still reuses.
